For over two decades, I’ve thrived in the world of creativity and marketing. My journey has taken me from leading top advertising agencies to the dynamic and innovative realms of creative hot shops. Along the way, I’ve collaborated with a wide range of brands, offering my insight as a consultant and creative director - always with the goal of elevating brand identities and telling compelling stories.
In 2013, I took a step in a new direction: shifting from shaping brand images to helping individuals craft their own personal brands. Since then, I’ve been privileged to help shape careers by combining strategic thinking with a deep dedication to authenticity.
I’ve always believed that brands are like people - they seek genuine connection, want to be understood, and thrive when nurtured with intention. From that first spark of recognition to a lasting relationship, discovering the essence of a brand - or a person - takes curiosity, empathy, and persistence.
My mission is to create personal brands that not only stand out but stand for something. In a world hungry for originality and meaning, I aim to be a beacon of creativity - helping people uncover their unique aesthetic voice and build identities that truly resonate.
